Tuesday, June 5, 2012

How the Interchange-Plus Pricing Credit Card Processing Pricing Works

How the Interchange-Plus Pricing Credit Card Processing Pricing WorksWe have just added a new interchange-plus pricing to our quickly expanding line-up of pricing models and I thought I should say a few things about it. The new pricing structure is available to businesses and non-profits that accept credit cards in both card-present and card-not-present setting.

Most card acceptors place pricing at the very top of their lists of criteria used when selecting a merchant account provider. It is completely understandable and most of us do exactly the same when selecting service providers anyway. Still, providing low pricing is the only way a credit card processor can be competitive these days and it is the reason why UniBul Merchant Services has launched an interchange-plus credit card processing model. It works by adding UniBul's mark-up to the interchange fee established by Visa and MasterCard for each bank card transaction. By ensuring that the surcharge is as low as possible, UniBul guarantees that the card acceptor gets the lowest available processing rate.

UniBul Merchant Services' new interchange-plus credit card processing pricing structure charges no fixed monthly fees. Following is a list of all rates and fees:
  • Application processing - $0.
  • Processing account set-up - $0.
  • POS terminal set-up or reprogramming - $0.
  • Payment gateway set-up - $0.
  • Payment gateway monthly fee - $0.
  • Monthly service - $0.
  • Visa / MasterCard discount rate – 0.25% + $0.15 above interchange fees.
The business' processing rate is the sum of whatever the processor (e.g. UniBul Merchant Services) charges and whatever Visa or MasterCard charge. With the interchange-plus credit card processing model, the rate the processor assesses is exactly the same for all card types, which guarantees that the card acceptor does not get overcharged for any transactions that may otherwise have been classified as "mid-" or "non-qualified." The final processing cost will vary by transaction, because the fees charged by Visa and MasterCard also vary by card type.

Other benefits of UniBul's new pricing model include:
  • Same-day application decision.
  • Full disclosure of all processing fees before any commitment is made.
  • Global credit card processing capabilities to support all major American and foreign card brands.
  • Wide range of third party payment services to accommodate customers who cannot use cards.
  • Direct ACH fund deposits into your bank account as soon as on the day following the transaction.
  • Chargeback and risk management programs to help minimize your fraud exposure.
  • Online client center to give you instant access to all of your account information.
  • 24 / 7 US-based customer service center for a superior merchant support.
"This is the best interchange-plus pricing structure in the industry and it ensures lowest total cost of processing credit cards," commented Greg Stanski, VP of sales for UniBul Merchant Services. "When you compare pricing models, you have to calculate the total card acceptance costs. Lower headline rates may be advertised on other websites, but you may get hit with set-up fees , additional fees for accepting business-to-business cards and corporate cards (the so-called mid-qualified and non-qualified fees), etc.," he added.

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